Typography does more than make words readable — it sets the tone for how a brand feels. Recently, I explored how different font combinations can express personality while maintaining professionalism.
Pairing a slab serif like Bitter with a soft sans serif such as Nunito Sans creates a balance between grounded authenticity and modern clarity. The serif adds character and trust, while the sans serif keeps things open, friendly, and easy to read on screen.
What I learned is that typography isn’t just a design choice — it’s communication. The right pairing subtly tells your audience who you are before they even start reading.
